Ann-Christine Klesper
Consulting & Management
COMMUNICATION
ABOUT ME
My name is Ann-Christine Klesper, and I am a communications specialist with over ten years of experience in national and international corporate and brand communications. During this time, I have worked successfully on both the corporate and agency side in Berlin, Hamburg, and Cologne.
Why communication? I assist companies and brands in clearly positioning themselves in an ever-changing environment and communicating their messages sustainably. I believe that authentic communication is the cornerstone of a robust brand strategy.
I possess particularly in-depth knowledge of CEO, financial, and crisis communication. In 2021, I provided strategic guidance to the international e-commerce group ABOUT YOU in its initial public offering (IPO), developing and implementing an internal and external communication strategy that successfully positioned the company. My recent work has focused on the strategic realignment of brand communication as a performance marketing channel. By combining creative and data-driven approaches with various media channels, I enable brands to achieve visibility and tangible results. I also have extensive experience in event communication and project management, particularly in the planning and realization of national and international events, such as press conferences, fashion weeks, award shows, TV premieres, and concerts. I manage all processes and work closely with stakeholders to achieve project goals efficiently.
As a manager, I believe it is my responsibility to inspire and motivate teams, promote their strengths, and achieve success together. I am an advocate for an open and agile management culture in which team members actively contribute their ideas and develop innovative solutions together.
Over the past year, I have been working intensively on the integration of artificial intelligence (AI) in corporate communications. I am convinced that in times of advancing digitalization and growing data volumes, AI is an indispensable tool for making communication processes more efficient and future-oriented.
Brand Communication
ABOUT YOU Own Labels, Endemol Shine Germany TV productions (including Masked Singer, Kitchen Impossible, Wer wird Millionär?), JvM campaigns and creative work (including Edeka, SIXT, BMW)
Fashion PR
ABOUT YOU Co-Creations with Kendall Jenner, Bella Hadid, Katy Perry, Emma Watson, Millie Bobbi Brown, Dennis Schröder, Toni Garrn, Teddy Teclebrhan and FCBM
CEO Communication
Tarek Müller (ABOUT YOU Group), Magnus Kastner (Endemol Shine Germany/ Viacom International Media Networks), Peter Figge (JvM)
Corporate Communication
ABOUT YOU Group (2020-2024), Endemol Shine Germany (2019-2020), Jung von Matt (2016-2018), Viacom International Media Networks (2015-2016)
Financial & IPO Communication
Quarterly and Annual Reports ABOUT YOU Group (2021-2023), ABOUT YOU Group IPO (2021)
ESG Communication
ESG Report ABOUT YOU Group (2021-2023)
Change & Crisis Management
including the ABOUT YOU Group mask affair (2022), the merger of Endemol Shine Germany with the Banijay Germany Group (2020), the restructuring and dissolution of VIMN Northern Europe (2016)
Online Communication & Social Media
Redesign of the corporate website and newsroom
ABOUT YOU Group (2024), corporate website and intranet relaunch Endemol Shine Germany (2020), LinkedIn and Instagram content creation
Event Communication
ABOUT YOU Fashion Week Berlin incl. press conference (2021), ABOUT YOU Fashion Week Milan (2022), ABOUT YOU Awards Milan (2022), ABOUT YOU SMILES Island Croatia (2022), ABOUT YOU IPO press discussions (2021)
Internal Communication & Employer Branding
Internal newsletter ABOUT YOU Group (2020-2024), IPO ABOUT YOU Group (2021), merger of Endemol Shine Germany with Banijay Germany Group (2020), Intranet content creation Endemol Shine Germany (2019)